CRM alternatives
Tellency vs HubSpot: CRM and ERP Comparison
A HubSpot alternative evaluation should begin with the customer work your team needs to improve. Compare a dedicated customer platform with Tellency’s connected ERP and CRM model, using the complete lead-to-payment journey.
Written by Tellency · Reviewed October 24, 2026. This is a vendor-authored evaluation. Product editions, regional availability and commercial terms should be confirmed with each provider.
Plan a workflow demo →Compare the workflows
| What to evaluate | Tellency | HubSpot |
|---|---|---|
| Customer platform | CRM and sales workflows connect to configured Tellency operational modules. | HubSpot Smart CRM describes unified customer data within its customer platform. |
| Application scope | Identify CRM, finance, stock, purchasing and any Aiinak applications in the offer. | HubSpot lists CRM alongside sales, marketing, service, content and data products; name the selected products and tiers. |
| Business handoff | Test quotation, customer order, fulfilment, invoice and payment in the Tellency setup. | Identify the systems connected to HubSpot for the order, inventory and financial process. |
| Commercial model | Compare users, implementation, integrations, support and usage in a written scope. | Check the relevant seats, products, entitlements, credits and services in the current HubSpot proposal. |
Separate lead generation from order operations
A business may need marketing tools, sales pipeline management, service workflows, ERP operations or several of these. List them separately. Do not assume a broad CRM label establishes fulfilment, accounting or every marketing requirement.
Test the record shared by sales and finance
Use a contact linked to a business account, an opportunity and an outstanding customer balance. Demonstrate how the salesperson finds the current facts and how a correction is reflected. Agree the owner of customer identity to avoid duplicate records across applications.
Inspect the next step after a won deal
Move an accepted quotation into the order process. Include stock availability, delivery, invoice and collection. Compare the Tellency configuration with the systems and integrations proposed around HubSpot. Record which steps are automated and which remain human responsibilities.
Evaluate automation with reviewable outcomes
Use the same lead-routing or follow-up example in each proposal. Check required fields, consent where applicable, permitted users and the resulting activity record. An automation should be judged by the correct business outcome and its maintainability, not only by the number of steps in a builder.
Compare bundles against actual team roles
Record the users who create records, review reports, manage content and operate the back office. Confirm the relevant HubSpot products and seats, and the Tellency/Aiinak modules and usage included. Add setup, data work and integration ownership to both totals.
Questions before you choose
Does this comparison claim Tellency replaces every HubSpot product?
No. Scope the required marketing, sales, service and operational capabilities separately, then validate the proposed configuration.
When is ERP-connected CRM worth evaluating?
When customer commitments repeatedly depend on stock, purchasing, fulfilment, invoicing or balances held in the back office.
Official sources and review notes
Sources were reviewed on October 24, 2026. Vendor documentation describes capabilities; your proposal and configured demonstration establish the scope you purchase.